The Diabetes Club Story
Your doctor calls you in to his office and says, “I’m sorry to say you
Your heart starts to pound. Your mouth goes dry. Your mind races.
How could this happen, I thought only “other people” get diabetes?
Alright, I know I’ve gone a little heavy on the sweets and soda, but
diabetes? Come on, my daughter’s getting married in two months. Are
you kidding me?
Welcome to the diabetes club. You’re the 22,560,274th. member in the
U.S., and 24 million pre-diabetics are right behind you. Your life is
about to change. Forever.
If you get on this runaway freight train called traditional diabetes
treatment in America, you can look forward to pharmaceutical drugs,
insulin shots, loss of vision, numbing in feet and hands, loss of
kidney function, lack of energy and libido, loss of limbs… well, the
rest of the list does not get any better.
But you don’t have to get on this train, and if you’re already on it,
you can get off. Diabetes doesn’t have to end like that. This
freight train can be slowed, stopped, and even reversed if you know
what to do and have the dedication to do it.
Hello. I’m Ken Hampshire, product formulator for DiaMetrix. I’d like
to tell you about this remarkable product, but before I do, let me
speak to a critically important issue.
I have worked within the diabetes (type 2) field for over 10 years,
primarily as a researcher and product formulator. Perhaps the most
striking realization I have reached over that time is the near-total
lack of knowledge about type 2 diabetes among those who have it.
This ignorance seems to sweep across a broad spectrum of topics,
including proper diet, weight loss and nature of the disorder. But it
is the psychological mindset that lies behind this ignorance that I
find most disturbing.
Our whole approach to diabetes is wrong. We don't routinely test for
indicators to allow for early intervention efforts. We don't
adequately discuss preventative lifestyle changes that would slow,
stop, or even reverse the direction of type 2 diabetes. We rely on
pharmaceutical drugs that are only slightly effective and carry
dangerous side effects that should limit their use to only the most critical cases.
Diabetes Should NOT be Labeled a Disease
We label type 2 diabetes a disease when it should more accurately be
called a disorder. This is a small but important distinction. Most
people understand the definition of disease, and indeed part of the
official definition is, a condition caused by an invading
microbiological agent. None of us would hold anyone at fault who is
suffering from typhus or small pox.
But diabetes is different. It isn't contagious. You don't "catch"
diabetes from your neighbor walking down the sidewalk. Diabetes is
nearly 100% caused by those who have it. If you have diabetes, it is
If we allow ourselves to be convinced that diabetes is not our fault,
we lose the only real weapon we have to combat it. Calling diabetes a
disease, excuses personal responsibility to change lifestyle, and
leaves the person who has it without the most valuable asset he/she
has in fighting it–themselves. And improper lifestyle is what got us
here in the first place.
What we do know is this, diabetes is nearly 100% man-made. There's a
small genetic component, but most of what diabetes is, we do to
ourselves. Diabetes is a breakdown in proper lifestyle – insufficient
activity and exercise, and improper diet. Diabetes is a disorder of
nutrition, and the science of nutrition is the only thing that will
treat and cure it ultimately. If you ignore a proper diet, you will
travel the same path that millions of other diabetics in this country
travel – one of gradually worsening diabetic symptoms, systemic nerve
damage, tingling in the feet and loss of feeling leading to the loss
of toes, feet, fingers, and limbs, liver damage, and kidney failure.
Diabetes is like a runaway freight train. It doesn't slow down or
stop. We know where it starts, travels, and ends. And it always ends
in the same place. It crashes and burns and you become another
Diabetes is progressive and cumulative. It doesn't wait or slow
down. It doesn't take a vacation. It doesn't give you a few days to
rest or recover. No. It attacks every part of your body without
In the movie Terminator, this dialogue occurs as Sarah bites Kyle's
Kyle Reese: Cyborgs don't feel pain. I do. Don't do that again.
Sarah Connor: Just let me go!
Kyle Reese: Listen, and understand! That Terminator is out there! It
can't be bargained with. It can't be reasoned with. It doesn't feel
pity, or remorse, or fear. And it absolutely will not stop, ever,
until you are dead.
That's what diabetes is, a terminator.
Unless you make some drastic changes in how you live, diabetes will
take you out. If you don't get off the diabetic freight train right
now, you never will. Diabetes is progressive, it will be harder
tomorrow to make these changes, and harder the day after that. Get it
through your head. You are in the fight for your life.
Diabetes is much more a psychological battle than a physiological
one. If it were only the physical challenges that were important, we
would have diabetes licked tomorrow morning, but its the mental
challenges that are the hard ones. Will you decide to stand up, fight
against the hoards of doomed people getting on the diabetic freight
train, and say, "I've had enough of this and I'm getting off this
Getting over diabetes is as simple as making a decision in your mind.
Make the decision. It happens in the snap of the fingers. Decide
you've had enough and make the decision. There is no middle ground in
the battle, either you win or you lose. You don't "try" to improve
your diet. YOU'VE GOT NO CHOICE! Change how you live or die. It’s
You may think you're the only one who these diabetic drugs aren't
working for. You're thinking, "If I could just get the dosage right
or the right combination of drugs, then my blood glucose would be
normal. Well, you're wrong. These drugs don't work for anybody.
Their own research shows that. There's no magic pill. Diabetes is
your fault. The sooner you understand that, the better your chance of
I'm not here to simply be the deliverer of bad news, or to tell you
how to live your life. I just call 'em like I see 'em.
Reader: interrupting... “but my doctor tells me diabetes isn't my
fault and if he can just get the drugs right I'll be fine.”
Me: “Okay, so you really believe that you can continue to be 50 lbs.
overweight and eat whatever you want to and your doctor will somehow
make it all better. Well, I got news for you. You can't, and if
that's what your doctor said, he's completely wrong.
This isn't about your doctor, its about you. Its about taking
responsibility for your own health. When are you going to have
enough? Aren't you sick and tired of being sick and tired yet?
Let me understand this, you think you're eating right or close to it,
you think your doctor will get your prescription right, or the right
combination of prescriptions, and you'll be fine, won't have to change
anything substantial in your life.
Ever see the Dr. Phil show? I'll ask you what Dr. Phil asks his
guests when they are living in “lala” land, "How's that been working for you?"
You've gotta decide to take responsibility for your health right now or you will likely die of diabetes. You got kids? You got grandkids? You wanna see 'em grow up?”
Customer: “Yes, Yes, Yes....”
Me: “Well, then get the job done. Nobody else will. Do you think
your doctor really cares if you die before your grandson learns to
walk? If he did, we wouldn't be having this conversation? No, this
is your choice.
Do you remember Star Wars when Yoda is teaching Luke about the
force? Luke is trying to use the force to lift his ship out of the
swamp but he can't do it. You remember? Do you remember what he
said? After the ship sinks back into the swamp, he says, "We'll never
get it out now." And then...
Yoda: So certain are you? Always with you it cannot be done. Do you
nothing that I say?
Luke: Master, moving stones around is one thing, but this is totally
Yoda: NO! No different. Only different in your mind. You must
unlearn what you have learned.
Luke: Alright. I'll give it a try.
Yoda: No. Try not. Do. Or do not. There is no try.”
The same here. Don't tell me you will try to lose weight or change
what you eat. Do or don't do. The choice is yours.
Your Body, A Miracle Machine
The healthy human body has a wondrous system to regulate blood glucose
within closely defined boundaries. Those boundaries are generally
accepted to be between 65 mg/dL and 95 mg/dL. If the blood glucose
rises over those levels, the body signals for the production of
insulin to pull glucose out of the bloodstream to be stored, or to be
transported to the cells for proper glucose metabolization. If blood
glucose falls below these levels, the body signals for the production
of glucagon which triggers release of glucose from the liver back into
the bloodstream. It is a wonderfully simple yet complex system of two
diametrically opposed hormones (insulin and glucagon) working together
to achieve this balance.
Pharmaceutical drugs interfere with how the body normally operates.
In the case of diabetes, some pharmaceutical drugs change how the
liver metabolizes or releases glucose, others change how much insulin
the pancreas produces, etc. Before taking diabetic drugs, most people
with chronic type 2 diabetes have one problem: keeping blood glucose
levels from rising above normal. Their glucagon response mechanism
for keeping their blood glucose from dropping too low is intact, so
hypoglycemic episodes happen rarely if ever. But once diabetic drugs
are taken, people with type 2 diabetes have two problems: keeping
their blood glucose levels from rising too high, and now also from
falling too low! It would be one thing if pharmaceutical drugs
actually worked and kept blood glucose from rising too high, but for
most people they don't. So, one problem is traded for two, in
addition to serious side effects.
Obesity, the Western “Curse”
My wife and I just returned from 10 days in Russia. Remarkable place,
remarkable people. One of the first things we noticed when we stepped
onto a busy street in Moscow was that there were practically no obese
people! The difference between Russians and the Americans could not
be more stark. Russians are generally a fit people and we found out
why later that day.
On our first foray into a restaurant in Moscow, we found that nearly
everyone ate vast quantities of vegetables. Even the young people
were loading up on salads of all types, both raw and cooked. The
result: healthy, attractive young people all over the city!
Real Food, The Real Answer
Hundreds of thousands of years of evolution have designed our bodies
to run on real food. Real food isn’t what most people buy in the
typical grocery store. An old nutritionist I worked with years ago
said to me, “Real food is what grows on a vine, bush, tree,
underground, or four legs.” That’s a pretty good definition. You can
also think of real food as anything around the outside of the grocery
Some Common Sense Dietary Guidelines
Here are some dietary restrictions/suggestions for people with type 2
diabetes (and everyone else for that matter). They are what I call
the “Deadly 4.” The first three are the most likely culprits if you
have elevated blood glucose levels.
1. Eliminate soda, diet or otherwise. For the rest of your life.
2. No simple sugars: candy, cakes, pie, ice cream, etc. No fruit
juices. No honey, maple syrup, molasses. For the rest of your life.
3. No white, or refined flour or anything made of it. Ever. For the
rest of your life. This includes many breads and cereals, most pasta,
and literally all pastry. When eating grain products, it must be
severely limited in quantity and only whole grain.
4. No deep-fried or fried food. Ever.
Other Healthful Suggestions
Limit whole fruits (no more than 1 small servings/day) until your body
regains the ability to properly process carbohydrates. Eliminate milk
(it's totally worthless as a human food). Use diluted rice, almond,
or hemp milk instead. Severely limit grain-based foods (especially
bread and cereal) and make it only whole grain. Grains are
concentrated carbohydrates. Focus on whole vegetables, more raw the
better. Include adequate proteins every day (eggs, fish, chicken,
beef-best if grass fed). Don't forget whole beans of all types. Add
flax meal or oil to your diet every day. Move toward eating no more
than 3 meals/day, no snacks between meals, with the last meal of the
day no closer than 4 hrs. to bedtime (5 hrs. if a big meal).
I’ve shared a lot of information. It’s not sugar-coated. It’s raw
and upsetting. I know that. Almost everyone reading this will find
some thought provoking information here. Most will consider making
some changes in their lifestyle. Many will make some small changes.
Some will make significant changes. A few will do what is necessary
to live a health life. But most will not…
DiaMetrix, A Lifeline
Look, I’ve formulated and sold dietary supplements for most of my life
and I know that most people will never do what they need to do to
really make a big difference in their health. I know they should, I
wish the could, but when they don’t, are they to be condemned to the
diabetic freight train? Of course not. That’s were DiaMetrix comes
in. DiaMetrix can serve as a lifeline, buying you the time you need
to begin making the changes you need to make.
DiaMetrix has a remarkable story…
In 1999, I began working with Dr. Vern Cherewatenko, author of The
Diabetes Cure. Our goal was to create a “total body” health product.
Not just another "miracle" vitamin or drink supplement but a product
that would really work. We created the formulation that would later
be used in DiaMetrix.
I knew other diabetes products often contain ingredients like ginko
biloba, Co-Q10, bilberry, proanthocyanidans or other antioxidants. Now
there's nothing wrong with these ingredients. In fact, most of them
will offer some real relief for the neuropathy associated with
diabetes. But none of these ingredients have been shown to increase
the body's sensitivity to insulin. I wanted this product to lower
blood sugar levels, designing DiaMetrix as the only diabetes product
specifically formulated to increase the body's sensitivity to insulin.
Sales of the product began in late ’99 and continued for some 3 years
until Dr. Cherewatenko turned his attention elsewhere
In late 2006, we commissioned a preliminary, 17-person, fructosamine
study (Grossman, MD) to put some numbers to all the testimonials
pouring in. While the study was too small to be of any commercial use,
the results of the study were positive. This convinced us to take the
biggest gamble of our lives–diverting our small company’s entire
marketing budget for 2007 to fund a larger Phase 1, Randomized, Double-
Blind, Placebo Controlled, Human Clinical Trial. If successful, we
would have a safe and effective clinically-tested product ready for
worldwide marketing. If not, we would be crippled, left without a
proven product or a marketing budget.
The trial began in June of 2007 and was designed to examine how well
our product works with the body to produce healthy blood sugar levels
by measuring response in a glucose challenge test, A1c, and other
biological markers. Secondarily, it examined how well the product
works with the body to produce healthy triglyceride, cholesterol, and
blood pressure levels.
The trial concluded in September of 2007 and the results were both
positive and profound. During the 90-day trial period, A1c levels
among active participants dropped over 3 percent, fasting glucose
levels by over 105 pts., triglycerides by over 20%, LDL cholesterol by
over 34%, and total cholesterol by over 29%! No other product in this
category, pharmaceutical or natural, has been shown to be even one
half as effective as our study results showed.
Marketing Industry Veterans
When Steelbreeze Marketing, LLC of Portsmouth New Hampshire,
discovered the work we had done with our diabetes product, they
started negotiating a marketing agreement with us immediately and I
knew they were serious. Their agreement and their new private label
product, DiaMetrix were completed in short order.
Steelbreeze Marketing had a deep understanding of what products were
available and their shortcomings. “When we read the clinical study we
were absolutely astounded and grateful that they left no stone
unturned” said James Parker of Steelbreeze. Mr. Parker said “We were
very aware of the costs associated with a gold standard, randomized,
double blind study. The insights brought to us by these studies have
been invaluable. It's a wonderful form of unbiased valuation.”
“We are please to be working with Ken and his team. We are looking to
extend the reach of this dynamic blood sugar reducing product to the
over 200 million diabetics worldwide in the next five years.”
Many companies rely on slick marketing and unsubstantiated product
claims. It is cheaper and they know in most cases the FTC (Federal
Trade Commission) will not challenge their false claims until they've
sold a substantial amount of product. We have all heard it said
before, if it's too good to be true, it probably is. Steelbreeze took
a very different approach.
Armed with the clinical trial, Steelbreeze allows the results to speak
for themselves. The DiaMetrix formula and the trial results were
introduced to over 6,000 health care practitioners attending a
national medical conference. The response was amazing. Doctors are
now the fastest growing segment recommending and using the DiaMetrix
formula. Once again, numbers don't lie. The trial results are
changing the way people approach their quest for optimal blood sugar
Property of Steelbreeze Marketing, LLC 2009